| Modes of Marketing & Distributions |
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| We have adopted a structured sales and marketing strategy to reinforce our vision to be the trusted leader in Electronic Payment Solutions provider in the region. The following sets out our marketing strategy approach: |
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| The main objective of our sales team is to source for new customers and strengthen our existing customer relationship. Our sales team comprises two (2) teams, namely in-house sales team and Agency Managers. |
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| Our in-house sales team comprises corporate sales and direct sales team based at our head office. |
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| Corporate Sales |
The corporate sales team focuses on key clients i.e. large retail corporations. |
| Direct Sales |
Direct sales team concentrates on door-to-door sales strategy and our target market is the small retailers. |
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| We have developed a sales programme called Agency Managers Programme. Agency Managers are our agents who are responsible in carrying out marketing and distribution of our products and services throughout Malaysia . They are business owners who have subscribed to the Agency Managers Programme to market our products and services. Currently, our Agency Managers have presence in eleven (11) states as depicted set out in the map below |
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| In order to ensure our distribution network is successful, each Agency Manager will undergo a formal training and development programme, before receiving certification by our Group. The areas of focus will include understanding of our Group's products and services, knowledge of target markets, development of soft skills, and technical knowledge. This is to ensure that they are well-versed on all sales, support and technical areas. |
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| Our sales model of having both in-house sales team and Agency Managers, enable us to have wide geographical presence. The in-house sales team and Agency Managers work closely with our customers to attain better understanding of their business requirements, which in turn serve as valuable feedback for us to make continuous improvements to our products and services. Our in-house sales team and Agency Managers will visit our customers' on a regular basis. They are responsible for our business development and are trained to provide technical support to our customers. |
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| Our sales and distribution strategy has enabled us to keep abreast of domestic and international market trends, as our sales and marketing teams are also tasked to monitor key market dynamics, including understanding and analysing our competitors' products and services, and pricing strategies. This serves as market intelligence for our management and R&D team, as we strive to continuously develop new products and services to suit the localised markets. |
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| Through both our in-house sales team and Agency Managers, we have managed to efficiently and effectively carry out sales activity as we are able to maintain a reasonable cost structure while achieving high level of customer satisfaction through our marketing activities and reliable technical support. |
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| Ultimately, our in-house sales team and Agency Managers will enable us to achieve the following: |
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| (i) |
improve existing customer relationships resulting in an increased customer retention; |
| (ii) |
better understanding of our customers' needs; and |
| (iii) |
identify new market opportunities and potential customers. |
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| Our Group has adopted a structured marketing strategy. The following sets out our marketing approach: |
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| (i) Product Differentiation |
| e view product differentiation as an important aspect of our marketing strategy and we continuously strive to offer tailored products and services to meet our customers' needs and requirements. In order to be different, we ensure an on-going commitment to provide high quality and reliable products and services. Our range of products and services are modular in nature and are easily modified and expanded to be packaged with other complementary products to provide a seamless payment transaction. |
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| Another point of differentiation is our ability to support our diverse customer base. We serve both large corporations and SMI/SMEs . Arising from these experiences and knowledge from servicing our diverse customer base, we are able to assemble our products and services to suit the environment of these customers. |
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| (ii) Custom Retention Strategy |
| We have a customer relationship strategy where our in-house sales team and Agency Managers will regularly conduct marketing activities such as products and services updates, technical presentations, free consultancy on design and software issues. |
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| We also provide maintenance and after-sales services to our customers as our on-going effort to retain our customers. In addition to that, our R&D staffs are also involved in resolving technical issues and providing technical input as part of our customer retention strategy. |
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| (iii) Branding Strategy |
| We strive to develop ‘ManagePay' as the future brand of our Group. As such, we have instilled in our employees and Agency Managers our commitment towards delivering high quality products and services. We aim to communicate to the market and position ManagePay more aggressively in Malaysia by providing training materials, product samples, marketing materials, and advertisement and promotional activities which carries our brand name through/to our in-house sales team and Agency Managers. |
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| (iv) Advertisement and Promotional Activities |
| Our advertisement and promotional activities are as follows: |
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| - Above-the-line promotion |
| Our promotional activities will be carried out through both printed and electronic media. Advertisement will be placed on banners and billboards at strategic locations. We will embark also on internet based marketing by sending out email broadcasts and place advertising banners on social networking websites, online news portals as well as our own portals websites such as: |
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| (i) |
http://www.mpsb.net; |
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http://www.sinatec.com.my |
| (iii) |
http://www.whatdevice.com; |
| (iv) |
http://www.eAsiaMall.com; and |
| (v) |
http://www.eAsia2u.com |
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| In addition to that, we will also use the conventional mode of using leaflet hand-outs brochures and flyers. |
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| - Below-the-line promotion |
| part from using media related strategy, we acknowledge that word of mouth strategy is equally important. We have embarked on the following below-the-line promotional strategy: |
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| (i) |
direct selling via our in-house sales team and Agency Managers; |
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participating in major industry exhibitions, tradeshows, publicity events and actively execute various public relations campaigns; and |
| (iii) |
collaborating with the i ndustry and professional associations. |
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