| Competitive Strengths & Advantages |
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| Our Group's key competitive strengths and advantages are as follows: |
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| Established market reputation |
| We have been in the Malaysian market for over nine ( 9 ) years. Over the years, we have evolved from a small software systems developer and provider, to become one of the leading players in the Electronic Payment Solutions industry in Malaysia . Our products and services benefit any organisation that requires their payment systems to be managed. Such organisations include retail outlets, multinational corporations, Financial Institutions, government agencies and other profit and non-profit business enterprises. |
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| End-to-end products and services |
| As a one-stop specialist in the Electronic Payment Solutions industry, we possess the ability to offer end-to-end solutions which would comprise the following: |
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| (i) |
Rental of EDCPOS Terminals; |
| (ii) |
Payment Services; |
| (iii) |
Loyalty Management Services; |
| (iv) |
Business Process Outsourcing (i.e. EMV Cards Personalisation); and |
| (v) |
Provision of Software, Security and ICT services . |
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| Ultimately, we have the ability to provide quality products and services from the front-end to the back-end of the Electronic Payment Solutions value chain. |
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| Competitive cost structure |
| Our Electronic Payment Solutions have the competitive cost structure as we use mostly internally developed and alliance products with minimum royalty fees imposed. As the developer of these products and exclusive marketing rights secured with our alliances has ensures that we are not confined to Malaysia market but the regional. |
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| In addition, our own intellectual property developed as the result of our R&D activities where our Group is the sole beneficiary of the intellectual property would provide our Group with high margin and to be marketed without any restrictions. |
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| Technology know-how and ICT capabilities |
| We have a team of capable ICT professionals in our Group that specialises in Software, Security and ICT services. Our skilled professionals are well trained and qualified in programming languages such as C/C++, .NET and Java on various platforms for both software development and maintenance activities. |
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| We have a well-defined and proven application development process, beginning from business requirements analysis to technology implementation and maintenance services. Our Electronic Payment Solutions facilitates payment processing for the purchase of goods and services offered by our customers in a secure environment. |
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| Emphasis on quality assurance |
| We believe that product quality is the key for our continued growth and success, and our track record of providing quality products and services have allowed us to build a strong reputation with our customers. We have implemented a stringent quality control program that encompasses our entire operational process, from R&D research and development , sales to after-sales service. |
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| Our Group's quality assurance practices are designed to ensure that our business processes are in line with the stringent terms and conditions set by the Acquiring Bank, Issuing Bank, Card Organisations and regulatory authorities. |
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| Wide user base and established long-term relationships |
| In the FYE 2009, we have
approximately 4,800 EDCPOS Terminal users. We have been intentionally diversifying our user base, in order to establish long-term relationships with a larger group of users. Having a wide base of users allows us to leverage on their continued growth, whilst reducing the risk of our revenue being
adversely affected should any of our users discontinue or reduce their orders. |
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| We have enjoyed long-term and ongoing relationships with certain banking Financial Institutions and telecommunication customers since 2004 to meet the estimated demand for the magnetic stripe card migration to EMV compliant for nine (9) years . These ongoing long-term relationships have enabled us to develop a good understanding of our customers' business requirements and expectations which serve as a strong foundation for the same over the long-term. |
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| Alliances |
| In our endeavour to provide high-quality Electronic Payment Solution to meet our clients' diverse needs and requirements, we have over the years formed various alliances with some of the most established companies in the field of EDCPOS Terminals, smart cards, EMV Card personalisation and ICT services. For example, we source our EDCPOS Terminals from Hypercom, while our alliances in the area of smart cards would include companies such as Oberthur Card Systems SA and Sagem Orga Singapore Pte Ltd. We have also an ongoing working relationship with Matica Plc and NBS Technologies Inc. to offer complete EMV Card Personalisation services. |
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| Experienced management team with proven track record |
| We are led by an experienced, dedicated and dynamic management team spearheaded by our Managing Director and Chief Executive Officer, Chew Chee Seng. He founded our Group in year 2000 and has over 16 years of experience in the field of ICT, which forms the backbone of our Electronic Payment Solutions . His experience, drive, passion and vision have been instrumental to our Group's success. He is supported by an experienced and committed management team, capable in all critical areas of our business from R&D, sales and marketing to customer support services. We believe that the knowledge and experience of our management team will play a pivotal role in the continued growth and development of our Group in the Electronic Payment Solutions industry in Malaysia. |
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