The objectives of CLMS are to assist large retail organizations to retain their regular customers, increase commitment from occasional customers and acquire new ones. CLMS will allow a retail organization to repackage their products and services offered, at the same time, sways the customer by material benefits such as discounts and rewards. CLMS allows large retail organizations to better understand and steer customer behaviour.

• Membership module - provides an Administration Tool for the management of user profile and participating company profile
• Content Management module - enables the Administrator to create and publish the loyalty programme details on-the-fly basis as well as other correspondence mediums such as newsletter, poll, announcement and events calendaring
• Point Management Module - allows a Participating Company to update their loyalty points as well as determine the conversion rate to correlate with up and coming sales and marketing events
• Reward Centre Module - allows a Participating Company to create a virtual and actual Reward Centre, maintain online gift catalogues and organize ad-hoc marketing campaigns Apart from the core modules, CLMS is also able to capture and redeem loyalty point real-time using Hypercom eftPOS terminal and Smart cards solutions. Smart cards are ideal tools for real-time loyalty transaction because they are handy, robust and capable of storing large amounts of data.

• Sales transactions and cardholder data collected at the point of sale
• Loyalty point enquiries
• Loyalty point accumulation and redemption
• Loading and managing cardholder details